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The new Public Relations Superhero

Daljit Bhurji wrote a chapter in “Share This: the social media handbook for PR professionals” on essential skills for PR pros in the future. His suggestions fall into three categories: storytelling, content, and technology. ¬† ¬† ¬†Storytelling Bhurji points out the key to good storytelling is knowing your subject deeply. This includes your company, the … Continue reading